English Article – Mieux Donner

9 Apr

Elementor #34549

Assessing the climate impact of donations: between modelling and uncertainty At Mieux Donner, we sometimes use a calculation that is strikingly simple: “€1 = 1 tonne of CO₂ avoided.” This figure certainly catches the eye. It highlights, in a concise way, the considerable potential of well-targeted donations. But it also raises legitimate questions: Too good […]

3 Apr

Is Greenpeace a bad charity? The Golden Rice case

When Greenpeace celebrated a court ruling against Golden Rice, scientists warned of thousands of preventable deaths. What this case reveals about evidence-based giving.

26 Mar

Why can local rewilding harm the planet, and how can we protect biodiversity?

You want to donate to support biodiversity. You’re thinking about a rewilding project near you. However, in some cases, these local restoration efforts can do five times more harm to global biodiversity than good. So how can you avoid causing harm, and where will your donation have the greatest impact on the planet?

11 Mar

Our tips for communicating about a fundraising campaign

Our tips for communicating about a fundraising campaign Mieux Donner offers you a free tool to collect donations for the most effective charities of your choice. Certain events, such as birthdays, weddings, or even sporting challenges, can be an opportunity to do a good deed by encouraging generosity. The charities proposed by Mieux Donner have […]

10 Mar

Moral licence: when our good intentions reduce our future impact

Giving brings relief... and can be ‘cleansing’. Understand moral licence, the biases of giving, and a simple method for achieving real and measurable impact.

10 Mar

Marginal impact of donations: is your ‘drop in the ocean’ really useless?

Discover the marginal impact of giving: why your “drop in the ocean” matters, how additionality changes everything, and how to give more effectively.

13 Feb

Why I give 10% of my income and why this choice might make sense for you too

Why I give 10% of my income and why this choice might make sense for you too We have all been in a situation where someone in front of us needed help. In those moments, we don’t ask ourselves a thousand questions: we act. We step forward, reach out, and intervene. It feels almost instinctive. […]

13 Feb

Avoiding misleading marketing and making sure you truly make a difference

Avoiding misleading marketing and making sure you truly make a difference The idea of helping is often reduced to a catchy slogan in donation campaigns: “For just £2, you can save a life.” While this message is emotionally powerful, it deserves closer examination in order to understand the deeper issues it raises. In reality, the […]

11 Feb

Mieux Donner: 2025 Activity Report

In 2025, Mieux Donner directed more than €1 million to high-impact organizations, based on rigorous analysis and proven effectiveness criteria. This activity report presents the concrete results of this approach: amounts directed and estimated impacts.

30 Dec

Giving at the Margin and the Funding Gap: Understanding Where Your Next Euro Has the Greatest Impact

Giving at the Margin and the Funding Gap: Understanding Where Your Next Euro Has the Greatest Impact Mieux Donner identifies the best giving opportunities that turn every euro into concrete impact. By understanding the logic of giving at the margin and the funding gap, you can multiply your impact and ensure your donations help as […]

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