Director of Communications
Reading time: 5 minutes
In France, each tonne of CO₂ emitted incurs an average of €110 in hidden costs—impacts on health, biodiversity, and infrastructure—so the motivation to offset emissions seems logical. However, studies show that as many as 85% of carbon offsetting projects do not deliver their intended impact.
To address this uncertainty, it’s crucial to support organisations that rigorously measure and guarantee real climate and societal benefits, rather than funding projects blindly.
First, let’s define what a carbon fund is. It is a financial mechanism designed to support projects that reduce greenhouse gas emissions or sequester carbon—such as renewable energy development, forest conservation, or sustainable land management. Carbon funds can be established by public entities (like local authorities or governments) or private organisations (such as banks, companies, or cooperatives). By channelling resources into diverse climate solutions, these funds can help both meet voluntary or regulatory emission reduction targets and deliver co-benefits, like improved biodiversity.
However, carbon offsetting should complement, not replace, direct reductions in emissions if we are to achieve carbon neutrality by 2050 (carbon neutrality set for 2050).
In reality, the effectiveness of carbon offset projects varies widely, and their true impact is often difficult to measure. This lack of transparency increases the risk of greenwashing, where climate benefits are overstated or unclear.
Carbon funds pool capital from local authorities, businesses, and investors to finance projects certified based on key criteria such as additionality (ensuring emissions reductions wouldn’t occur without the project), permanence (long-term carbon storage), and social and environmental co-benefits. Strong governance, involving approved steering committees and climate experts, is essential to ensuring transparency, robust monitoring, and credibility of the carbon credits generated.
By participating in these funds, regions stimulate their rural economies through locally led projects such as afforestation, hedge planting, and methanization—a process that converts organic waste into renewable energy. These initiatives create employment opportunities and diversify income sources for farmers and communities.
Investors, meanwhile, receive credible returns on their financial contributions, quantified as tonnes of CO₂ equivalent avoided or captured, delivering tangible impacts on both global warming mitigation and biodiversity conservation.
Despite their laudable intentions, the vast majority of carbon funds have structural flaws that significantly reduce their effectiveness:
Consequences: A growing gap develops between the volume of carbon credits sold and the actual amount of CO₂ permanently removed or avoided. In other words, many projects deliver more promises than tangible, lasting results.
Rather than limiting itself to offsetting, impact giving directly supports organisations and projects that actively reduce greenhouse gas emissions or sequester carbon in a measurable and sustainable way. Here’s why this approach is more effective:
Criterion | Carbon offsetting | Impact donation |
Clarity | Purchase of a credit with limited project details | Clear description of the project, its objectives, and scope |
Monitoring | Occasional checks and limited reporting | Regular monitoring with key indicators and annual reports |
Co-benefits | Often overlooked, social and biodiversity impacts frequently absent | Systematic integration of social and environmental benefits |
Additionality | Poorly verified; risk of funding redundant projects | Guaranteed additionality through independent audit processes |
Permanence | Not guaranteed; vulnerable to reversals (e.g., fires, illegal logging) | Supported by long-term management plans and maintenance guarantees |
Transparency | Limited financial disclosure | Open governance with public access to raw data and reports |
By prioritising impact-based donations, every pound you contribute is transformed into measurable tonnes of CO₂ avoided, sustainable local jobs, and strengthened ecosystems.