
Our tips for communicating about a fundraising campaign
Our tips for communicating about a fundraising campaign Mieux Donner offers you a free tool to collect donations for the most effective charities of your
Thursday 31 October 2024, Reading time: 5 mins
“Our ability to give is a superpower: it allows us to support the work of the most effective groups tackling the issues we aim to solve.”
– William MacAskill
Philosopher William MacAskill, co-founder of the “effective altruism” movement, strongly argues in a recent article on ZEIT ONLINE that we must do more to protect the interests of future generations. He highlights the long-term challenges of the climate crisis and illustrates potential solutions, citing Germany’s early 2000s promotion of solar energy. This initiative played a crucial role in making solar power affordable and competitive worldwide, which MacAskill calls “one of the most effective measures ever taken to curb climate change.”
He emphasizes that everyone can contribute—whether with time or money—to safeguard our future. At Mieux Donner, we aim to empower every donor to unleash their “superpower” by supporting the most promising and effective organizations, particularly in the areas of climate protection and safeguarding the future against existential risks.
Conclusion
Giving to high-impact charities ensures your resources are used as effectively as possible to improve global well-being. By choosing organizations that rigorously measure and adapt their actions, you not only maximize the impact of your donation but also foster a broader philanthropic ecosystem that aims to help as many people as possible, grounded in transparency and evidence.
Romain Barbe
Romain is co-founder and co-director of Mieux Donner. You can contact him at romain@mieuxdonner.org or by using the contact form.

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