Mieux Donner

What if we gave efficiency new meaning?

Picture of Romain Barbe

Romain Barbe

Co-Founder and Director of Mieux Donner
Reading time: 6 min

The world is not lacking in goodwill. It is overflowing with commitment, generosity and initiative. This is necessary when we consider the problems we face, but it is not always enough. What we also need today is a determination informed by solid evidence. So that every euro, every hour, every action really counts.

 

At Mieux Donner, we believe in making solidarity as clear as the world is complex. And ensuring that one day, focusing on impact becomes as natural as wanting to help.

 

After a brief introduction to evidence-based medicine, we will take an in-depth look at how effectiveness has been misused and what mistakes should be avoided. We will then see how these principles can be applied generously, with sincerity and a desire to help others.

A detour into medicine: evidence as a lever for progress

A century ago, people died at the age of 40. Not because of a lack of care, but because of a lack of evidence. Every doctor acted with dedication, but without a common method. Then medicine underwent a paradigm shift: it began to test, compare and measure. This led to the birth of evidence-based medicine, which transformed human health.

 

The voluntary sector, meanwhile, often remains governed by intuition and urgency. Countless women and men act with admirable commitment, but without always knowing what works best. It is time to change these practices, with the same humility and rigour that medicine once had, without falling into the pitfalls that would undermine the goal of helping others.

Efficiency diverted from its purpose

When “efficiency” becomes another name for budget cuts

Behind the call for “greater efficiency” sometimes lies a completely different objective: saving money. Under the guise of rationalisation, resources are cut, jobs are lost and services are closed down. It is no longer a quest for impact, but a policy of austerity in disguise.
 
Efficiency then becomes a convenient slogan to justify budgetary constraints. But reducing costs has never guaranteed a better allocation of resources. It is possible to save money while losing social value, or, more ironically, sometimes by losing money.
 
This confusion has caused a great deal of harm: measuring efficiency has too often been associated with a cold, accounting-based and dehumanised approach. Many people immediately think of austerity policies, fee-for-service billing (charging for each service or provision individually rather than offering a flat rate), Excel spreadsheets or quotas. This is natural: managerial logic has sometimes stripped this wonderful word, ‘effective’, which simply means ‘producing the expected effect’, of its meaning.
 
But our approach is different. We are not seeking to measure the return on an action in order to justify budget cuts: we want to measure the reality of its impact and find ways to do better. Where the State has often sought to “do less for less”, we seek to help more. And that is not the same thing.

The errors of false efficiency

Public policies, like certain management approaches, have sometimes claimed to “optimise” systems, forgetting what they were really trying to improve.
 
First mistake: measuring outputs rather than outcomes. We count workshops, actions, hours worked… but not the actual reduction in suffering, nor the improvement in well-being or health. We evaluate what is easy to measure, not what matters.
 
Second mistake: designing indicators without thinking about incentives. When a measure becomes a target, it ceases to be a good measure. Goodhart’s principle is well known: if we pay for actions, we will do more actions, not necessarily more good.
 
Third mistake: ignoring qualitative methods and the field. Basing an action on a figure is not enough, especially when you don’t understand what lies behind it. Qualitative methods, such as surveys, interviews and the reality on the ground, must also be taken into account.
 
Fourth mistake: deciding before learning. Too often, policies have been implemented on a large scale before their effects have even been tested. The world is complex: an idea that seems “rational” on paper can have the opposite effect in the field.
 
These mistakes do not condemn the pursuit of efficiency; they simply show that it must be pursued with rigour, caution and common sense.

The case of fee-for-service pricing: a lesson to be learned

When the government introduced fee-for-service billing (T2A) in hospitals, the initial intention seemed fair: to allocate resources more rationally, better recognise actual activity, and improve transparency.[1]

 

But in seeking to make hospitals “efficient” through financial indicators, the system ended up confusing economic efficiency with real impact on health.

 

The result: healthcare workers had to perform more tasks, more quickly, often at the expense of quality and human connection, despite the widely proven health benefits of such connection. Short-term costs were optimised, but long-term lives were not..[2]

 

T2A did not fail because it sought to measure. It failed because it measured the wrong thing.

Bad indicators: when money becomes a poor measure of well-being

Money is an excellent management tool, but a poor indicator of impact when it becomes the sole metric of value.


In the public sector, as in the voluntary sector, certain essential activities produce no immediate economic return: listening, prevention, dignity, human connection.
And yet, their absence comes at a very high cost, both humanly and collectively.

 

When performance is assessed solely on the basis of costs or volumes produced, incentives become distorted.
Hospitals, for example, have been encouraged to increase the number of billable procedures, some of which are unnecessary, while essential services such as psychiatry have been neglected.

 

The same danger exists in the voluntary sector.
If we confuse impact measurement with return on investment, we end up funding what is “visible” rather than what helps the most.


The pursuit of efficiency is not a danger in itself. The danger lies in using the wrong thermometers.

Efficiency for informed solidarity

What we call efficiency: clear-headed, humane, well-documented

At Mieux Donner, we help donors identify the most effective charities.

 

Not the ones that communicate best. Not the ones that reach the most people. Not the ones with the biggest budgets.

 

Those that, with supporting data, truly transform lives will have a significant impact with additional resources.

 

We rely on independent evaluators and a transparent selection process to identify where generosity can make the greatest difference.

 

We do not believe in a moral hierarchy of causes, but rather in a hierarchy of effectiveness in the means of action. And we believe that making this data visible empowers those with good intentions rather than weakening them.

 

Our ambition is not to introduce cold, hard logic into the world of solidarity, but rather to enrich it with methods that can multiply our impact.

The voluntary sector: immense energy, untapped potential

Every year, thousands of associations strive to provide relief, support, education and protection. They innovate, experiment and adapt, often with very limited resources. But without rigorous evaluation, society often remains unaware of which actions are truly effective, and above all, to what extent. We celebrate “inspiring initiatives”, share “heartwarming stories” and reward “favourites”.
 
But if we really want to advance the common good, we must go beyond emotion: we must seek the truth. A truth that is sometimes disconcerting, but always fruitful. Some interventions that were thought to be powerful turn out to be ineffective or even harmful.
 
Others, modest or original, prove to be remarkably impactful, regularly helping 100 times more with the same resources.
 
This is what rigorous studies have shown in other areas: the distribution of mosquito nets, micronutrient supplementation, cognitive behavioural therapy, actions that are sometimes inexpensive, measured and proven, which save or improve a large number of lives.
 
What if the voluntary sector took the same step?

Efficiency does not kill solidarity

Those who are concerned about measurement are right to fear the coldness of numbers. But they sometimes forget that numbers, when used properly, are also instruments of compassion.

Measuring does not mean reducing human complexity to a column of data; it means refusing to look away when our efforts are not helping as much as they could.

In the end, it means:

 

If I could help twice as many, ten times as many, a hundred times as many people with the same resources, shouldn’t I at least try?

 

We do not believe that rigour detracts from humanity.
We believe it adds to it. Because it allows us to direct our generosity where it truly changes lives.

Prioritising without excluding: the true justice of efficiency

Some people fear that measuring performance will unfairly neglect small associations and promising new projects. However, a prioritisation approach based on solid evidence avoids these pitfalls.

  • Size of organisations: It is not just a question of knowing the absolute impact of an action, but also its cost-effectiveness, i.e. its ability to transform limited resources into real progress. A large organisation may have staff dedicated to measuring impact, while a smaller organisation may be more agile and less costly. This approach gives all organisations a chance, regardless of their size, and allows those that use the best methods to be prioritised.
  • Project maturity: When an initiative has not yet proven itself, this does not mean that it does not deserve support. We can also estimate the expected impact of an action, and if we have reason to believe that it is promising, this prioritisation logic encourages us to support the project. 

When medicine became evidence-based, it did not stop innovating: testing new treatments, exploring the unknown, while relying on the most solid knowledge available at the time.

The voluntary sector can draw inspiration from this approach: learning from what works, supporting what really makes a difference, while keeping the door open to discovery. This is not unfair to less advanced or smaller projects.

It is even morally defensible to consider that it would be unfair to ignore efficiency. If we have the opportunity to help 100 people with the best means available, but refuse to try and end up helping only one person, would the real injustice not be towards the 99 people we were unable to help?

Nous n’opposons pas cœur et raison. Nous les réunissons.We do not pit heart against reason. We bring them together.

The history of medicine has shown that:
When science began to serve healthcare, compassion did not disappear.
It grew in strength.

 

The voluntary sector can undergo the same transformation.
It can retain its humanity, intuition and proximity, while drawing on what research teaches us about the world and human beings.

 

This is not a cold technocratic revolution, it is a generous revolution.


A revolution that says: if we can help more, why settle for helping a little?

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